Tourism Grant Request Application

Overview of the Application Process

Online Applications

Funding Timeline | Funding Timeline | Apply Now | View Application Questions | View Post Event Questions

  • By agreement with the City of Brenham, Washington County Commissioners Court will fund county-wide Tourism Grant requests made bi-annually for events/programs/projects that meet Hotel Occupancy Tax state statute requirements.
  • Application forms will be available at the bottom of this page starting:
    • 2022 Round 1 Funding Application Online: November 1, 2021
    • 2022 Round 2 Funding Application Online: May 2, 2022
  • See the timeline for 2022 grant requests.
  • The Board’s Eligibility Committee will review grant requests and submit those eligible to the Funding Committee, which will make funding recommendations to Commissioners Court based on the following:
    1. Strength of the application, and
    2. Funding allocation available for distribution.
  • Entities awarded grants will receive grant funding within two weeks of Commissioners Court approval.
  • All entities approved for Tourism Grants must submit the Post Event Report within 60 days of each funded event. Failure to comply with this requirement and expected expenditures may affect future funding decisions.

Rules of Eligibility and Priority for Hotel Occupancy Tax Funds

  • Chapter 351 of the Tax Code states that funds must be used only to promote tourism and the hotel and convention industry directly and must fit into one or more of the nine (9) eligible categories for funding. These categories include:
    1. Funding the establishment, improvement, or maintenance of a convention center or visitor information center.
    2. Paying the administrative costs for facilitating convention registration.
    3. Paying for advertising, solicitation, and promotions that attract tourists and convention delegates.
    4. Expenditures that promote the arts. (Please note that it is not enough that an organization, facility, or event promote the arts; state law requires that the expenditure also must be likely to directly promote tourism and the hotel and convention industry.)
    5. Funding historical restoration or preservation programs. (Please note that it is not enough that an organization, facility, or event promote restoration or preservation programs; state law requires that the expenditure also must be likely to directly promote tourism and the hotel and convention industry.)
    6. Certain sporting event-related expenses.
    7. Certain sporting related structures
    8. Certain tourist shuttles
    9. Signage directing tourists to attractions frequently visited by overnight guests
  • Applicants applying for HOT funds to advertise an event must focus funds on targeting visitors outside a 50-mile radius of Brenham/Washington County.
  • Priority will be given to those events and entities based on their ability to generate overnight stays in Brenham & Washington County. Entities can prove this potential to generate overnight visitors by:
    1. Historical information on the number of room nights used during previous years of the same events;
    2. Current information on the size of a room block that has been reserved at area hotels to accommodate anticipated overnight guests attending the event requesting hotel tax funds;
    3. Historical information on the number of guests at hotels or other lodging facilities that attended the funded event; and/or
    4. Providing examples of marketing programs and activities that are likely to generate and encourage overnight visitors to local lodging properties.
  • The applicant must contact Visit Brenham/Washington County DMO to share information concerning the event and ensure that www.VisitBrenhamTexas.com is listed as a source on any and all promotional information provided to the registrant and/or vendor/event attendees, including event websites.
  • To help in determining the amount you will be requesting, please consider how many room nights are needed to replenish the fund. Here is an example to use to determine the number:

$1,000 Grant Request | $100.00 Room Rate | 7% HOT Rate
    $1,000.00 / 100.00 = 10    10 / .07 = 142 approximate room rentals
Funding is not solely determined by the number of nights calculated but will be considered in priority designation for funding.

2022 Hotel Occupancy Tax Funding Timeline

  • Round 1: Events/Programs/Projects occurring January 2022 - June 2022
  • Round 2: Events/Programs/Projects occurring July 2022 - December 2022
2022 HOT Funding Round 1 Round 2
Application Packet Available Online November 1, 2021 May 2, 2022
Application Due November 19, 2021 May 20, 2022
Eligibility Committee Review November 29 - December 1 May 23 - May 25, 2022
Funding Committee Review December 2, 2021 May 26, 2022
Commissioners Court Consideration December 7, 2021 May 31, 2022
Tourism Grant Award Notifications and Funding December 13-16, 2021 June 6 - 9, 2022

Post Event/Program/Project (E/P/P) Reports are due within 60 days of each funded event.

2022 Tourism Grant Round 1 Funding Application

Submitting an Application:

Questions asked in the Tourism Grant Application | Questions asked in the Post Event Report

Tourism Grant applicants for funding of an Event/Program/Project (E/P/P/) must submit a completed application and provide required documentation. The application deadline for 2022 funding is November 19, 2021, at 5:00 pm.

Application Attachments:

Along with the required application, the following are also required:
  • Itemized, detailed list of expenditures for Tourism Grant
  • Expense and/or marketing plan, including targeted audience and list of media to be used
  • List of Board of Directors/Event Committee with contact phone numbers
  • Event planning timeline or timeline through project completion
  • Schedule of activities relating to your expenditure
  • W9 form for organization or representative to be reimbursed
  • Any other information you feel will support your application

Online applications are the preferred method, but physical (paper) applications will also be available and accepted at the Brenham/Washington County Visitor Center 115 W. Main, Brenham, Texas 77833.

Multiple applications will be accepted from groups, but each event/program must have a separate application.

It is the applicant's responsibility to provide email addresses and phone numbers that will allow them to be contacted expediently and to updates Nancy Joiner of any changes. She can be reached at 979-337-7586 or by email

Questions asked in the Tourism Grant Request Application

  • What is the legal name of organization requesting funds
  • Organization Mailing Address
  • City
  • State
  • Zip-Code
  • Tax ID Number
  • Mission or Purpose of Your Organization
  • Organization Website
  • Organization Social Media
  • First Name of Primary Contact:
  • Last Name of Primary Contact:
  • Title of Primary Contact
  • The mailing address of the primary contact
  • Primary Contact City
  • Primary Contact State
  • Primary Contact Zip Code
  • Primary Contact Primary Phone Number
  • Primary Contact Secondary Phone Number
  • Primary Contact Email
  • Name of Event/Program/Project
  • Date for Event/Program/Project
  • Website/page for the event
  • Did you create a Facebook Event for this year?
  • Amount requested
  • How will the funds be used?
  • Are there any other events/activities occurring in the county on the same day as your event/program?
  • Please list events occurring the same day
  • If not for an event, is the request to promote an arts program?
  • Is this request to fund historical restoration or a preservation project?
  • Please explain how it satisfies the requirement of directly impacting tourism and the hotel and convention industry
  • Which Category or Categories apply to your funding request?
    • Funding Request Amount for Convention Visitor Information Center
    • Funding Request Amount for Registration of Convention Delegates
    • Funding Request Amount for Advertising
    • Funding Request Amount for Promotion of the Arts
    • Funding Request Amount for Historical Restoration and Preservation
    • Funding Request Amount for Sporting Event
    • Funding Request Amount for Tourist Transportation
    • Funding Request Amount for Tourist Information Signage
  • Number of years you have held this event
  • Expected attendance
  • Please list other businesses, organizations, governmental entities, and grants that have been offered financial support for your event/program
  • Provide the following information for this event/program:
    • Year 2019 Attendance
    • Year 2019 HOT Funding Assistant Amount
    • Year 2019 Number of Rooms Used
    • Year 2018 Attendance
    • Year 2018 HOT Funding Assistant Amount
    • Year 2018 Number of Rooms Used
    • Year 2017 Attendance
    • Year 2017 HOT Funding Assistant Amount
    • Year 2017 Number of Rooms Used
  • Has a room block been established for this event?
  • List which hotels and estimate how many rooms at each
  • Are you a permanent facility?
  • What is your facility's estimated monthly attendance
  • What is your facility's estimated annual attendance?
  • Estimated percentage of monthly attendees staying in area hotels?
  • What method will you use to determine the number of people booking hotel rooms?
  • Will you contact Visit Brenham/Washington County to assist in room blocks?
  • Please check all promotional efforts your organization is coordinating and the total amount financially committed, including amounts for each newspaper/magazine, radio & TV station and social media platform:
  • Financial Commitment to Print Advertising
  • Financial Commitment to Radio Advertising
  • Financial Commitment to Television Advertising
  • Financial Commitment to Social Media Advertising
  • Financial Commitment to Advertising Consultant/Design
  • Financial Commitment to Other Advertising
  • What geographical area(s) will be the focus of your advertising?
  • What date will promotion and marketing efforts begin for this event?
  • What date did you update your event/organization listing on the DMO website
  • Please describe how this event/program will increase tourism or have a positive economic impact on Brenham/Washington County
  • How will this event/program generate overnight stays in Brenham/Washington County?
  • How much Hotel Occupancy Tax is projected to be generated by this event/program?
  • How will this information be verified?
  • What local businesses are being used to accomplish this project?
  • Understand Terms of Grant and Submission of a post report

Questions Asked in the Post Event Report

  • The legal name of the organization requesting funds
  • First Name of primary contact
  • Last Name of Primary Contact
  • Primary Contact Email
  • Primary Contact Phone Number
  • Name of Event/Program/Project
  • Date for Event/Program/Project
  • Amount of Hotel Occupancy Tax Received
  • Amount Used from Hotel Occupancy Tax
  • Actual percentage of event cost covered by HOT
  • If funds were requested for an event:
    • Our Tourism Grant Request was made for:
    • What was the estimated attendance for the event in your Tourism Grant Request application?
    • What would you estimate as the actual attendance at the event?
    • How many room nights were generated in Brenham/Washington County hotels and/or B&B's?
    • Was a room block established for this event?
    • How many room nights were generated directly through the room block?
  • If funds were requested for a program:
    • How did tourism/lodging properties benefit from the Program/Project?
    • How many room nights would you estimate were generated in Brenham/Washington County lodging properties by the organization?
    • Were room blocks established by any groups benefitting from the program/project?
    • What was the number of room nights?
Event/Project Promotion Information
  • Please provide the promotional efforts your organization accomplished, including amounts for each newspaper/magazine, radio & TV station and social media platform: 
    • Print
    • Radio
    • Television
    • Social Media
    • Financial Commitment to Advertising Consultant/Design
    • Other Paid Advertising
    • Number of press releases to media
    • Other promotions
  • Did you include a link to the DMO on your promotional handouts and on your website for booking overnight stays for the event?